Pay special attention to these email message format recommendations:
- Subject of each bulk mail should be relevant to the contents
- Do not hide the real sender or the real target website of your links. Link hiding may cause recipients or spam filters to mark your messages as spam.
Furthermore, when sending bulk email, consider the following recommendations:
- use consistent IP addresses and maintain their valid reverse DNS records ,
- use the same sender email address – “from”,
- implement SPF records and DKIM signature.