Be aware of your recipients' reactions to your emails

Feedback loop from Seznam.cz is a free feedback tool, that allows a registered bulk mail sender to receive feedback on who marked their email messages delivered to Seznam.cz Email as spam.

You will have the knowledge about the effect of your email campaigns on people. Effectively deliver messages only to people who are interested in receiving them. Remove recipients that marked your messages as spam from your database – avoid damaging the reputation of your IP address. Each additional complaint further lowers your reputation and there is a real risk that your messages will be automatically delivered to spam folder or blocked altogether.

What are the requirements to get involved in Seznam.cz Email feedback loop?

  • Domain names that should be enabled for feedback loop.
  • A list of domain names that you use for sending.
  • Valid abuse@ or postmaster@ at a domain that is to be registered.
  • Contact info: name, email address and phone number
  • Email address which will be receiving feedback loop reports
  • Opt in from URL
  • Single/double opt in registration

An example settings and the FBL reports are available here.

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