Make opt out easier for your recipients

If you want to minimize the amount of your messages that end up in trash or spam folders, let your recipients opt out of receiving future emails easily, directly through Seznam.cz Email interface. All that is required is inserting a short text in your message headers, then you get a message with each recipient who no longer wishes to receive your emails. This will allow you to efficiently remove recipients who no longer wish to receive emails from your database, thus improving your credibility.

The following text should be present in your message headers:

List-Unsubscribe: <mailto:email@address.domain?subject=text&body=text>

Choose an email address email@address.domain to receive the messages containing opt out information. Optional parameters following the question mark can then be used to define the subject and the body of the opt out message.

Example:

List-Unsubscribe: <mailto:unsubscribe@chytry-emailing.cz?subject=unsubscribe&body=remove_from_database>